Adesuyi Oyindamola, popularly known as Oyin Magic, the leading celebrity entrepreneur and brand influencer of this generation? Her innovative approaches and numerous testimonials certainly suggest so.
“The fashion business will experience a radical change that cannot be undone under Oyin Magic’s direction. ”
She represents an emerging group of young women that the media and fashion industries are not yet familiar with who is honest about her brands an individual who isn’t afraid to change the status quo as a person who is aware of her talent.
X-raying multi-talented Oyin Magic is the finest way to discover inspiration. We take pride in honouring her, especially at a time when many young people believe that self-reliance is dishonorable. Aside from that, she embodies a pure heart and a vibrant attitude that serves to positively progress the brands and people with whom she is associated.
Oyin Magic is far from your typical “fake it ’til you make it” celebrity. As one of Nigeria’s most resourceful new entrepreneurs, she has leveraged her keen eye for fashion to transition seamlessly from a celebrated fashion influencer to a successful fashion entrepreneur.
Her journey has not gone unnoticed, earning her the title of “fashion queen” by countless admirers and industry insiders since she embarked on this path. Oyin’s influence extends beyond her impeccable style; she is a beacon of authenticity and innovation in the fashion industry.
In an exclusive discussion with the Lagos Magazine Crew, Oyin Magic shares her remarkable narrative of dreams, determination, and dynamism, showcasing the inspiring journey that lies beyond her glamorous lifestyle. Her story is a testament to the power of vision and perseverance in carving out a unique and influential space in the world of fashion entrepreneurship.
Can you tell us about your journey as a young entrepreneur in Lagos and how you started your fashion/Lifestyle Connoisseur?
I began my entrepreneurial journey at the age of 16, driven by a strong desire to achieve success despite coming from a middle-class background. I started with a focus on weight loss and body enhancement, which allowed me to develop my business acumen and passion for fashion and lifestyle. My experiences in Lagos, a vibrant and challenging market, have been instrumental in shaping me into the resilient entrepreneur I am today.
What inspired you to become a fashion brand influencer, and how do you define your brand’s unique style?
My love for fashion and my desire to see others succeed inspired me to become a fashion brand influencer. My brand’s unique style is defined by authenticity and a genuine approach to influencing. I prioritize understanding and connecting with my audience, ensuring that my fashion recommendations and lifestyle insights resonate deeply with them.
How do you stay authentic and true to yourself in the ever-changing world of fashion and entrepreneurship?
Staying authentic involves staying grounded in my values and remaining true to my personal style and beliefs. I consistently remind myself of why I started my journey—to empower others and promote genuine success. By focusing on my core values and being transparent with my audience, I maintain my authenticity despite the shifting trends in fashion and entrepreneurship.
What motivates you to continue pursuing your passion despite the obstacles along the way?
My primary motivation is my desire to see others succeed and the personal satisfaction that comes from achieving my goals. The positive impact I have on my clients’ lives and the joy of overcoming challenges drive me to keep pushing forward. Additionally, my role as a mother inspires me to set a strong example and strive for continuous growth.
How do you approach building and maintaining relationships with your audience and customers as a brand influencer?
I focus on genuine engagement and understanding my audience’s needs and aspirations. By offering valuable content, responding to feedback, and maintaining open communication, I build trust and foster lasting relationships. Personalizing interactions and showing empathy helps me connect deeply with my audience and ensures they feel valued.
Can you share some insights into your creative process and how you stay innovative in your designs and brand promotions?
My creative process involves continuous learning and staying updated with current trends while remaining true to my unique style. I draw inspiration from diverse sources, including my experiences and feedback from my audience. Innovation comes from experimenting with new ideas and approaches, and regularly seeking inspiration helps me keep my designs and promotions fresh and engaging.
How do you balance your personal life with your professional responsibilities?
Balancing personal and professional life requires careful time management and setting clear boundaries. I prioritize my responsibilities, delegate tasks when necessary, and make time for activities that rejuvenate me, such as spending time with my family and pursuing my passion for acting. By maintaining this balance, I ensure that I stay focused and effective in both my personal and professional spheres.
“I prioritize my responsibilities, delegate tasks when necessary, and make time for activities that rejuvenate me”
What role do you believe social media plays in shaping and growing your fashion brand influence in Nigeria?
Social media plays a crucial role in expanding my reach and connecting with a broader audience. It allows me to share my fashion insights, engage with followers, and promote my brand effectively. Through platforms like Instagram and my YouTube channel, I can showcase my work, interact with my audience, and collaborate with other brands, thereby enhancing my influence in Nigeria’s fashion scene.