STAND-OUT: Meet Adetutu Laditan, The Powerhouse Behind YouTube’s Sub-Saharan Africa Expansion

Adetutu Laditan boasts over 15 years of experience in brand marketing in Sub-Saharan Africa. Currently serving as a senior product marketing manager for YouTube, a subsidiary of Google, she plays a crucial role in growing the video channel’s premium products, establishing brand partnerships, analyzing consumer behavior on YouTube, and providing guidance to video creators and influencers to enhance their content.

Adetutu’s journey with Google began nine years ago, initially providing sales support to the Telco and Fast-Moving Consumer Goods (FMCG) sectors. Her role evolved, and she eventually took charge of product growth strategy. In this capacity, she served as the product marketing manager for Google’s consumer apps across Sub-Saharan Africa. Her responsibilities included driving product adoption, improving usability, and enhancing user ratings.

In her current role at YouTube, Adetutu focuses on driving the growth of untapped video audiences across Sub-Saharan Africa. Her mission is to inspire the one million internet users on the continent to engage more with YouTube. Known for her strength in creative storytelling, she constantly devises new ways to engage audiences through compelling content. Adetutu is dedicated to helping brands and creators find emotional angles to connect with users on a deeper level.

Before joining Google, Adetutu led multiple large-scale campaigns for the global media agency OMD. In this capacity, she revitalized multi-million dollar portfolios for brands such as Diageo, Standard Chartered Bank, and Ecobank. Her extensive experience and expertise make her a valuable leader in the dynamic field of brand marketing.