Nasboi Umbrella A Standout Promotional Strategy – Adesina Kasali

Lagos Mag
Lagos Mag  - Content Writer
2 Min Read

Unearthing a talent differs vastly from discovering it, and harnessing that talent stands as an entirely new frontier. Such is the narrative of Lawal Nasiru popularly known as Nas Boi, a story of discovery and mastery.

He’s a multi talented entertainer, blending roles as a comedian, actor, singer, content creator, and online sensation.

 

Nasboi carved his niche in the entertainment realm, gaining recognition for his knack at humorously impersonating the renowned musician, Davido. His witty jabs have coined him the moniker “low-budget OBO,” a testament to his comedic prowess in ribbing Davido.

 

Recently, the collaboration between Content Creator and Comedian Nasboi and Wande Coal birthed a new single titled “Umbrella.”

 

Nasboi’s presence seems ubiquitous across social media platforms; a mere 10-minute scroll guarantees encountering mentions of Nasboi ft Wande Coal. Nasboi’s promotional efforts for this release stand out as the most aggressive in 2023, leaving no stone unturned in his pursuit of visibility.

 

Nasboi’s approach offers valuable lessons. He garnered support from fellow comedians, received endorsements from top male artists, and invested in partnerships with leading media outlets and TikTok influencers. Within a fortnight, his track amassed over 160k TikTok uses, propelling it to the number 6 spot on Nigeria’s Top 100 songs. Nasboi aims for the top spot, and with his drive, it seems an achievable dream.

 

His success underscores the potency of unity, strategic planning, and unwavering consistency in the music industry, serving as a testament to the influence of collective efforts and well-executed strategies in achieving musical milestones.

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