Prominent gambling platform BetKing and leading fintech business PalmPay have announced a brand agreement aimed at fostering the growth of the responsible gaming sector in Nigeria.
The companies are teaming up today to start the “#PalmPayxBetKing Goals Galore” campaign, which aims to give devoted sports fans special deals and incentives throughout the current football season. The combined campaign is scheduled to begin on March 13 and end on April 12, 2024.
Users can take advantage of a 10% discount on BetKing deposits made via the PalmPay app during this campaign. Over the course of the four-week campaign, fans will also be awarded with cash prizes totaling one million Naira through competitions held on the social media accounts of both firms.
You may find information about the competition by following the #PalmPayxBetKing hashtag on X (previously Twitter) and Instagram.
Chika Nwosu, Manager Director of PalmPay Nigeria, commented on the relationship.
“This partnership reflects our pledge to give Nigerian customers value and upholds PalmPay’s goal to improving our customers’ lives by giving them access to a dependable payment platform that allows them to save money while they shop. We can’t wait to reward our users, and we strongly advise everyone to seize this wonderful chance.
Speaking as well, Gossy Ukanwoke, Managing Director of BetKing Nigeria, said, “We are thrilled to embark on this cooperative project with PalmPay. With this collaboration, our brands will be strategically aligned, allowing us to play to our strengths and provide our varied user base with a unique and captivating experience.
We are confident that this co-marketing initiative will raise industry standards and improve client satisfaction. Through a variety of programs, BetKing has continuously promoted safe gambling, giving our customers’ mental health a high priority. Furthermore, we take great pride in our continued dedication to community service and giving back,” he continued.