Jidekene Achufusi, a Nollywood actress, has stated that creatives should be motivated by more than just winning prizes.
In response to being passed over by the African Magic Viewers Choice Awards, or AMVCA, organizers, he made this claim in a recent interview with Arise TV.
“What do you think about the AMVCA nominations?” the host inquired. Were you somewhat offended by the slight?
“Well, experience tells you that there is always going to be a generational shift,” Jidekene retorted. The persons who give out these awards occasionally have goals. “Let’s make sure we bring on new people or let’s make sure the veterans know that we see them,” might be the suggestion. Another option would be to say, “This year, let’s go this way; last year, we went that way.” I have no idea what goes through their minds when they choose the options that they do. However, I do think that, as a group, there would always be news regarding the decisions they made.
Therefore, I would advise doing it because it benefits everyone. Whatever your reasons for striving, they shouldn’t be restricted to accolades since, in the end, you are succeeding if you produced strong films or if you are obtaining jobs that are greater than they were the previous year. Our primary goal is to support the Nigerian film industry. Not necessarily about where someone is or is not.