Terra Cube set out on a mission to uncover happiness and unleash taste sensations in over 2 million Lagos homes through a tasty trip through Nigerian homes. T
The company has been actively interacting with consumers by sharing cooking experiences and reaching thousands of Lagos households through an inventive contact program that was introduced in 2024.
One of the main features of this activation is giving customers the chance to immerse themselves in the Terra Cube universe and witness personally the excellence and adaptability of the Terra Seasoning Cube range.
Terra Cube goods were used by enthusiastic home cooks to showcase their culinary skills in a community cooking competition held in communities in Lagos State as part of the campaign. For the company as well as the customers, it was a fascinating experience because of the fervor and friendly competition that allowed participants to discover the limitless possibilities of seasoning with Terra Cube and let consumers interact with the brand on a deeper level.
Another competitor in the Alapere cooking competition, Folashade Ajao, expressed her opinions, saying, “For me, the Terra contact program was a feast for the senses and celebration of flavor.” I took part in the community culinary competition, and I had never cooked anything like this before until I used Terra Cube.Terra Cube is the secret ingredient that always makes my recipes stand out, and I’ve been using it for years. I value Terra Cube’s adaptability since I enjoy experimenting in the kitchen. Terra Cube always improves the flavor, whether I’m preparing Nigerian food or experimenting with other cuisines.
I have been aware of the dishes’ rich scent, taste, and depth of flavor ever since I sampled the food from the community cooking competition. It is now a must-have item in my cupboard; I couldn’t cook without it. It gives my food a genuine, homemade flavor that elevates every meal to a memorable occasion. Ngozi, a local trader, stated.
“We are thrilled to see the overwhelming response from consumers who have embraced Terra Cube as their go-to seasoning choice,” said Probal Bhattacharya, Chief Marketing Officer of TGI Group, expressing his excitement about the program. Our relationship with our customers has improved and our awareness of their preferences has been strengthened thanks in large part to the contact program. We are excited to bring this service to more significant Nigerian communities. He remarked
He also underlined the brand’s dedication to provide Nigerian homes premium seasoning options. “At Terra Cube, we think that enhancing our customers’ gastronomic experiences is important. We hope to establish a positive relationship with our customers, gain insight from them, and work together to improve their culinary experiences through programs like the contact program.