The Single-Malt Scottish whisky brand Monkey Shoulder has launched Studio Monkey Shoulder in collaboration with Worldwide FM, a well-known internet radio station, and Gilles Peterson.
The program seeks to provide up to N100 million in grants, prizes, and sponsorship to grassroots music communities in Nigeria, the UK, the US, Taiwan, and India.
Pioneers in the nation’s international music industry have been invited to take part in the program, which will provide them with funding to realize a unique idea.
Worldwide FM and Monkey Shoulder will provide the Studio Monkey Shoulder winning applicants with vital support.
Leuan Morgan, who spoke about the campaign, stated, “Monkey Shoulder feels that diversity makes everything better.
That holds true for both our whisky and music that encourages originality, diversity, and inventiveness.
‘’Our goal is to provide a steady source of support for local music scenes. We are excited to discover new artists and share their tales by working with Gilles and Worldwide FM.
This is precisely the reason I founded Worldwide FM Radio, and we are excited about Studio Monkey Shoulder because there are so many more amazing community-driven projects out there that I want to discover. We’re eager to see and hear it even if we have no idea where it will lead. said broadcaster and DJ Gilles Peterson.