How to exhibit your product effectively at the Lagos Startup Expo

The Lagos Startup Expo will bring together startup founders, investors, entrepreneurs, and tech enthusiasts in Nigeria to showcase their products and services, network, and learn from industry experts.

As an exhibitor, this is an opportunity to gain exposure, build brand awareness, connect with potential customers, generate leads and get valuable feedback. To ensure success at the event, proper preparation is necessary. Below are a few pointers on how to effectively exhibit your product at the Lagos Startup Expo.

Preparation for the Lagos Startup Expo

Before the Expo, you need to identify who your target audience among the attendees are and create a strategy to reach them effectively. This includes developing a clear message that resonates with your target customers and having an attractive booth and display that stands out from the crowd. Ensure that you have enough marketing materials, such as business cards, brochures, and flyers, to share with attendees. Additionally, here are a few things you should also have in place leading to the event

A team

An important aspect of exhibiting at the Lagos Startup Expo is assembling a competent team to execute the exhibition. A recommended number of team members is four to five to avoid overcrowding the booth. The team should have a thorough understanding of your company’s message and the product you are showcasing. It’s crucial that they stand out and are easily identifiable, for example, by wearing unique uniforms that distinguish them from attendees.

Prepare gifts for attendees

Set a budget for gifts. They should also be considered as marketing materials. Be generous with your gifts and make sure they are branded with your company’s name and logo. You can offer items like shirts, books, pens, mugs, stickers, or other creative items that align with your brand. Keep in mind that the goal is not just to gain new customers with enticing gifts, but also to create a lasting impression and promote brand awareness as the gift recipients take them to their respective destinations.

During the Expo

At the event, engage attendees with product demos that showcase your product’s unique features and benefits. Be sure to collect leads and follow up immediately after the Expo to nurture relationships and convert leads into customers. Offer incentives and discounts to encourage attendees to make a purchase or sign up for your service.

Post-Expo Follow-Up

After the Expo, evaluate your success and gather feedback from attendees to improve future events. Nurture leads and continue engagement through email, social media, or other communication channels. Finally, plan for the next Expo and use the lessons learned to make necessary improvements.

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