To improve women’s financial awareness, i-invest, a digital finance portal, has started a savings program.
The new product was introduced with the slogan “#VioletsForHer Women &Money: Unlocking Your Financial Power” in honor of International Women’s Day (IWD), which was observed over the weekend in Lagos.
Oluwatobi Olusoga, the chief operating officer of i-invest, discussed the new offering, saying: “#Violetsforher is a savings plan designed for women.” The primary benefit we are offering to you is that any woman who uses the #violetsforher plan to save will earn an additional 1% interest on top of our regular savings plan.
“Women have often been overlooked historically. We believe strongly that where the woman is empowered, society can benefit, the family can benefit, and the nations can benefit,” she said in calling for improvements in women’s financial well-being.
Adding, “we should have more women-driven initiatives, more examples of women in leadership to drive that narrative and to push,” she also urged women to become better financial literate.
According to Olusoga, “the government could do a lot more to create initiatives that make it much easier for women to access finance.” Financial literacy instruction, for example, should be broadly accessible to everyone, wherever they may be.
“We need to set financial objectives and goals,” stated Mary Akpobome, chief operating officer of Imperium Capital Partners Plc, highlighting the importance of financial literacy for women.
“This theme delves into the dynamic landscape of Nigeria’s economic challenges and uncertainties that individuals and businesses face and explores innovative strategies and adaptable approaches to not only withstand economic downturns but also to thrive and succeed amidst adversity,” the speaker said, introducing her talk on “Surviving Economic Headwinds: Strategies for Success in a Changing World.”
She exhorted women to save with integrity, constancy, and discipline.
Habiba Balogun, consultant and diversity, equality, and inclusion specialist, urged women to become financially literate.
To ensure your own happiness, she advised, “educate yourself, make a financial plan, and start building your emergency fund.” Never undervalue or replace yourself with others. You can invest in your future in a variety of ways.